To Meet the Needs of a Customer, What Must a Company

question 2

Multiple Choice

To meet the needs of a customer, what must a company first do?

• A)create marketing objectives
• B)learn more about the customer by doing research
• C)determine the level of interaction customers have with the organization
• D)acquire and capture customer data for product categories

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Definitions:

Personal Narrative

An individual's story or account of their life experiences, often reflecting their personal identity, memories, and perspective.

Scripts

Patterns of behavior or thought expected in particular contexts or situations, often guiding social interactions.

External Considerations

Factors or circumstances outside of an individual's direct control that can impact decisions or actions.

Heteronomous

Governed by external laws or influences, often referring to moral reasoning that relies on rules imposed by authority figures.