To Develop a Successful CRM System, Which of the Following

question 74

Multiple Choice

To develop a successful CRM system, which of the following must companies use?

• A)technology
• B)technology and strategy
• C)technology, strategy, and marketing
• D)technology and the 4Ps.

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Definitions:

Context Reinstatement

Context reinstatement is a cognitive process by which recalling the context in which a memory was formed enhances the retrieval of that memory.

Eyewitnesses

Individuals who have directly seen an event and can provide testimony about it.

High Confidence

A strong belief in one's abilities, qualities, or judgement.

DRM Paradigm

A cognitive psychology experiment that studies false memory by having participants recall a list of semantically related words, only to commonly falsely remember a related word not presented.