Which of the Following Techniques Used to Analyze Marketing Databases

question 21

Multiple Choice

Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase recently as well as how often that customer makes a purchase?

• A)recency-frequency-monetary analysis
• B)predictive modelling
• C)data mining
• D)lifetime value analysis

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Definitions:

Sobriety

The state of being sober, which involves abstention from or moderation in consuming alcohol or using drugs.

Alcoholism Rehabilitation

A process aimed at helping individuals overcome dependence on alcohol through various treatments and supportive measures.

Self-Destruction

Behaviors or actions that harm oneself physically, emotionally, or psychologically.

Alcoholics Anonymous

A self-help group designed to assist individuals in recovering from alcoholism through a 12-step program that emphasizes mutual support.