Marketing to Repeat Customers Is More Profitable Than Marketing to First-Time

question 87

Multiple Choice

Marketing to repeat customers is more profitable than marketing to first-time buyers is a basic assumption of which of the following?

• A)customer segmentation
• B)predictive modelling
• C)data manipulation
• D)lifetime value analysis

---

Definitions:

Exclusively

Restricted to only the subject mentioned, without the inclusion of others.

Professional Entertainer

An individual who performs for an audience in various media or live venues as a paid occupation.

Substantial Performance

A legal term indicating that enough of a contract has been fulfilled to warrant payment, even if minor details remain incomplete.

Contracted

Engaged or bound by an agreement or contract which specifies the terms and conditions of a relationship or transaction.