Tools Such as Surveys, Customer Panels, and Competitive Intelligence Are

question 99

True/False

Tools such as surveys, customer panels, and competitive intelligence are all devices used during the first stage of CRM.

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Definitions:

Statistical Power

The probability that a test will correctly reject a false null hypothesis; a measure of a test's ability to detect an effect, if there is one.

Type II Error

The statistical mistake of failing to reject a false null hypothesis, also known as a false negative.

Sample Size

The number of observations or items selected from a larger population for the purpose of statistical analysis.

Directional Hypothesis

A hypothesis that specifies the direction of the expected difference or relationship.