In the Adopter Categories, the Final 16 Percent to Adopt

question 148

Multiple Choice

In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. What are they called?

• A)generics
• B)late majority
• C)decliners
• D)laggards

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Definitions:

Vertebra

One of the individual bones that make up the vertebral column (spine) in vertebrates.

Coccyx

The small, triangular bone at the base of the spinal column in humans, commonly referred to as the tailbone.

Tail Bone

The common term for the coccyx, the small bone at the base of the vertebral column in humans, consisting of several fused vertebrae.

Lateral Malleolus

The bony prominence on the outer side of the ankle, forming part of the fibula.