Why Is the Creation of a Product the Starting Point

question 27

Multiple Choice

Why is the creation of a product the starting point for the marketing mix?

• A)The production department must know what to produce first.
• B)Production strategy is the first of the four Ps listed in the marketing mix.
• C)Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
• D)Product development takes the longest amount of time to complete.

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Definitions:

Management Rights

The entitlements or prerogatives of management to make decisions regarding the operation of a business and the management of its employees.

Business Unionism

A type of unionism whose mission is to protect workers, increase their pay, improve their working conditions, and help workers in general; it recognizes that a union can survive only if it delivers a needed service to its members in a businesslike manner.

Collective Agreements

Contractual agreements between employers and a group of employees, typically negotiated by unions.

Strike Action

The collective refusal of employees to work, aimed at protesting against employment conditions or bargaining for better terms.