The Introduction of Tide Simple Pleasures, a Laundry Detergent Inspired

question 137

Multiple Choice

The introduction of Tide Simple Pleasures, a laundry detergent inspired by the natural essences of vanilla and lavender, is an example of which of the following?

• A)product modification
• B)brand mix extension
• C)product diversification
• D)brand repositioning

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Definitions:

Application Portfolio

Refers to the managed set of software applications and digital solutions used by an organization to support its business processes and operations.

Constraints

Limitations or restrictions that are placed on a process or system.

IS Environment

Information Systems Environment, referring to the overall conditions and elements that affect how information systems are designed, implemented, and used within an organization.

IT Steering Committee

A committee composed of a group of managers and staff representing various organizational units that is set up to establish IT priorities and to ensure that the MIS function is meeting the needs of the enterprise.