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You are the brand manager of the Fluffit family of products. The products include a wide variety of synthetic and natural stuffing materials for furniture cushions, sleeping bags, quilts, and winter coats. The brand is a favourite among home repair enthusiasts and hobbyists of various kinds. Your firm would like to enter several foreign markets. Name and describe the three major alternative brand name choices for this global strategy. Discuss the viability of each alternative for Fluffit.
Fee Simple
A legal term referring to the most complete ownership of land or property by an individual, which includes the rights to use, sell, or inherit the property.
Mineral Rights
The ownership rights to underground resources such as oil, gas, and minerals.
Surface
Surface generally refers to the exterior or outermost boundary of an object or the top layer of something.
Rights to the Sky
Legal rights related to the use and control of the airspace above a piece of land, often impacting construction and property law.
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