Unsought Products Can Be Best Described as Which of the Following

question 21

Multiple Choice

Unsought products can be best described as which of the following?

• A)products that consumers purchase when they see them in a convenient location
• B)products that consumers don't know about or don't actively look for
• C)products that require only reminder advertising to be successful
• D)products that require little or no decision making by the buyer

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Definitions:

Traditional

Pertaining to customs, beliefs, or practices that have been passed down through generations or have been established by long usage.

Constructs

Conceptual elements or tools used to measure or represent phenomena in the scientific and psychological fields.

People

Human beings collectively, often referred to in the context of society, organizations, or groups.

Environments

The surrounding conditions or settings in which individuals, communities, or organisms live and interact.