Smith-Binney's Crayola Makes Various Products, All Targeted Toward Elementary School

question 19

Essay

Smith-Binney's Crayola makes various products, all targeted toward elementary school children. Drawing, painting, and supply items are sold at convenience stores, toy stores, and grocery stores. Clothing is sold in department stores. Crayola might arrange its product items in the following way:
What is the product mix width for Crayola? What is its product line depth?
Drawing/Painting
Supplies
Textiles
Crayons, regular wax
Crayon sharpeners
Boys' clothing
Crayons, fluorescent
Paint brushes
Girls' clothing
Markers, regular
Scissors
Bed and bath linens
Markers, washable
Glue
Watercolour paints
Storage cases
Acrylic paints
Chalk

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Definitions:

Businessperson

An individual who is involved in activities for the purpose of generating revenue and profit.

Legal Concessions

Rights or privileges granted by a government or authority to an individual or company, often relating to the use of land or natural resources.

Without Prejudice

Words that, when used during negotiation, are a declaration that concessions, compromises, and admissions made by a party cannot be used against that party in subsequent litigation.

Litigation

The process of taking legal action; the act of contesting a case in a court of law.