When a Product Name Becomes Generic, What Will Happen Next

question 128

Multiple Choice

When a product name becomes generic, what will happen next?

• A)The firm must use black-and-white packaging.
• B)Competitors are prohibited by law from using the trademark.
• C)The price will have to drop to appeal to lower-income consumers.
• D)The product name is no longer recognized as the exclusive property of one firm.

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Definitions:

Personal Selling Process

A direct marketing approach that involves face-to-face interaction to sell a product or service.

Prospect

A potential customer or client who might be interested in a company's product or service.

Suggestive Selling

A sales technique where the salesperson suggests additional products or services to the customer, based on their initial purchase or interest.

Adaptive Selling Format

A flexible sales technique that allows customization of the sales approach based on the real-time needs and behaviors of the customer.