You Are the Brand Manager of the Fluffit Family of Products

question 136

Essay

You are the brand manager of the Fluffit family of products. The products include a wide variety of synthetic and natural stuffing materials for furniture cushions, sleeping bags, quilts, and winter coats. The brand is a favourite among home repair enthusiasts and hobbyists of various kinds. Your firm would like to enter several foreign markets. Name and describe the three major alternative brand name choices for this global strategy. Discuss the viability of each alternative for Fluffit.

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Definitions:

Backpack

A portable container designed to be carried on one's back, typically secured with two straps over the shoulders.

Intangible Property

Assets that have no physical presence but have value, such as copyrights, trademarks, and patents.

Bank Accounts

Financial accounts maintained by individuals or businesses with a bank, allowing for the deposit and withdrawal of money and other financial transactions.

Stocks

Shares of ownership in a company, representing a claim on part of the company's assets and earnings.