Before the Introduction of a Timekeeping Spreadsheet for Salespeople, a Sample

question 34

Multiple Choice

Before the introduction of a timekeeping spreadsheet for salespeople, a sample of salespeople were able to try a prototype. What is this stage of new-product development called?

• A)prototype innovation
• B)concept testing
• C)market testing
• D)idea diffusion

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Definitions:

Organisational Cultures

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization, shaping its social and psychological environment.

Learning Organisation

An organization that promotes a culture of continuous learning, adaptability, and innovation among its employees and processes.

Global Awareness

The recognition and understanding of worldwide cultural differences, international events, and global economic, environmental, and political issues.

Economic Development

The process through which a region improves the economic well-being and quality of life for its inhabitants.