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There Are Four Promotional Strategies for Dealing with the Unique

question 98

Essay

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using Air Canada (or another air carrier you are familiar with)as your example service.


Definitions:

Ethanol

A type of alcohol that is produced when corn, sugarcane, and other plant material is soaked in ammonia, fermented, and distilled.

Hydroelectric Dams

Structures built across rivers to control water flow and generate electricity through the movement of water through turbines.

Greenhouse Gases

Gases in Earth's atmosphere that trap heat, including carbon dioxide and methane, contributing to global warming and climate change.

Sediment

Particles of rock, organic material, or minerals that are transported and deposited by wind, water, or ice, often forming sedimentary layers.

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