Techniques Used to Get Consumers to Buy from Their Home

question 21

Multiple Choice

Techniques used to get consumers to buy from their home include direct mail, catalogues and mail order, telemarketing, and electronic retailing. What is the term for this process?

• A)in-home retailing
• B)franchising
• C)direct marketing
• D)direct retailing

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Definitions:

Inflation

The speed at which the overall price level of goods and services increases, diminishing the buying power.

Intrinsic Value

The perceived or calculated true value of an asset, based on fundamentals, without regard to market value.

Actual Stock Price

The current trading price of a company's shares on the stock market.

Required Return

This is the percentage yield that an investor expects to earn from an investment to make it worthwhile.