Geoff Hudson Wants to Open a Specialty Store to Sell

question 4

Multiple Choice

Geoff Hudson wants to open a specialty store to sell sports memorabilia and is considering locating it in a regional shopping mall. Before opening his new store, what does he need to understand?

• A)Parking at malls is usually inadequate.
• B)The leases required by mall owners are usually inexpensive.
• C)The mall atmosphere and that of neighbouring stores will help attract shoppers.
• D)There is usually a problem with store image because malls have no unified image.