The Various Survivor Shows Have Been Promoted Through Personal Appearances

question 119

Multiple Choice

The various Survivor shows have been promoted through personal appearances by show participants, websites, and merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, what should the network on which the show is broadcast in Canada use?

• A)the integrated marketing communications approach
• B)the AIDA concept approach
• C)the interpersonal and mass communications approach
• D)the coordinated market management approach

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Definitions:

Posttranscriptional Control

The regulation of gene expression at the RNA level, after the process of transcription, affecting mRNA splicing, transportation, stability, and translation efficiency.

Tumor-suppressor Genes

Genes that help regulate cell growth and division, and can prevent the development of tumors by inhibiting cell proliferation.

Anti-oncogenes

Anti-oncogenes, also known as tumor suppressor genes, are genes that help regulate cell growth and division, preventing the uncontrolled cell growth that contributes to cancer formation.

Transposons

DNA sequences that can change their position within the genome, sometimes creating or reversing mutations and altering the cell's genetic identity.