Because Automobile Tires Are in the Maturity Stage of Their

question 7

Multiple Choice

Because automobile tires are in the maturity stage of their product life cycle, which of the following elements in the promotional mix should NOT be emphasized in the marketing of this product?

• A)public relations
• B)sales promotion
• C)reminder advertising
• D)personal selling

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Definitions:

Management and Control

The process and authority to direct an organization or entity, including making decisions regarding its operations, resources, and policies.

Limited Partner

An investor in a partnership who does not have managerial control and whose liability for the partnership's debts is limited to the amount they invested in the business.

ULPA

Ultra-Low Penetration Air (ULPA) filters, which are more efficient than HEPA filters at trapping extremely small particles.

General Partners

Individuals in a partnership who have unlimited liability for the debts and obligations of the partnership, and who manage the operations of the business.