"Change Your Clock, Change Your Battery" Was the Name of an Ad

question 60

Multiple Choice

"Change Your Clock, Change Your Battery" was the name of an ad campaign jointly sponsored by Energizer and the International Association of Fire Chiefs. It was designed to encourage consumers to change the batteries in their smoke detectors when they reset their clocks due to daylight savings time changes. What did Energizer use?

• A)advocacy publicity
• B)lobbying
• C)product placement
• D)cause-related marketing

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Definitions:

Stockholders' Equity

Represents the owners' residual interest in the assets of a corporation after deducting liabilities.

Common Stockholders' Equity

The portion of a company's equity ownership attributed to common stock, including retained earnings and contributed capital.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company's use of its assets in generating sales revenue.

Return On

A financial ratio that measures the amount of return generated relative to the investment made.