DuPont Has an Advertisement That Shows Police Officers Describing How

question 117

Multiple Choice

DuPont has an advertisement that shows police officers describing how they were shot at close range in the line of duty. The advertisement explains that the lives of these public servants were saved by Kevlar bullet-proof vests and that Kevlar was invented by DuPont. Which type of advertising is being used?

• A)attribute
• B)image
• C)pioneering
• D)institutional

---

Definitions:

Institute Of Management Accountants

A professional organization focused on advancing the management accounting profession through research, education, and certification programs.

Ethical Professional Practice

The set of principles and standards that guide the behavior and decision-making of professionals to ensure integrity, fairness, and respect.

Period Costs

Expenses that are not directly tied to the production of goods and are instead expensed in the period they are incurred.

Manufacture Products

The process of converting raw materials or components into finished goods through the use of labor, machinery, and equipment, typically within an industrial setting.