Scenario 18-1 Digital Cookware Has Developed a New Kind of Skillet That

question 126

Multiple Choice

Scenario 18-1
Digital Cookware has developed a new kind of skillet that should make cooking easier for many nonchefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. With the aid of an accompanying cookbook, the skillet will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of sales promotion.
-Refer to the scenario. Why might rebates be a really good sales promotion for Digital Cookware to use?

• A)They are useful in building long-term relationships with customers.
• B)They can create a great amount of publicity.
• C)They are good at enticing purchases, but most rebates are not redeemed.
• D)They can be piggybacked with similar products.

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Definitions:

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