The Google Program Called ________ Allows Advertisers to Buy Keywords

question 8

Multiple Choice

The Google program called ________ allows advertisers to buy keywords on the Google Home Page.

• A) AdSense
• B) Adcenter
• C) AdWords
• D) Search Marketing
• E) AdGoogle

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Definitions:

Sunk Cost

A cost that has already been incurred and cannot be recovered.

Sales Mix

The composition of different products or services sold by a company, influencing total sales and profitability.

Future Outlay

Expected future expenditures or financial obligations.

Incremental Revenues

Additional income generated from a new action or decision, beyond what is currently being earned.