It Is More Effective to Sell

question 72

Multiple Choice

It is more effective to sell:

• A) features rather than benefits
• B) features and benefits are equal in their importance
• C) features are more important for service firms and benefits are more important for manufacturing firms
• D) benefits rather than features
• E) features are more important for manufacturing firms and benefits are more important for service firms

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Definitions:

T Lymphocytes

A form of white blood cell crucial for cell-mediated immune responses.

Telomeres

Protective caps at the ends of chromosomes that shorten with cell division and are associated with aging and cellular lifespan.

Prisoners of War

Individuals captured and held by an enemy during an armed conflict, who are entitled to certain rights under the Geneva Conventions.

Nk Cells

Natural Killer cells are a type of white blood cell that plays a significant role in the host-rejection of both tumors and virally infected cells.