It Is More Effective to Sell

question 72

Multiple Choice

It is more effective to sell:

• A) features rather than benefits
• B) features and benefits are equal in their importance
• C) features are more important for service firms and benefits are more important for manufacturing firms
• D) benefits rather than features
• E) features are more important for manufacturing firms and benefits are more important for service firms

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Definitions:

Void Contract

A contract that is legally unenforceable from the start due to illegality or inability to fulfill the terms.

Quasi-Contract

Not an actual contract but a legal construct imposed by courts to prevent unjust enrichment where no formal contract exists.

Unjustly Enriched

A legal term describing a situation where one party benefits at another's expense without a valid basis for the gain.

Statute of Limitations

Laws that set the maximum time after an event within which legal proceedings may be initiated.