A Product Attribute Map Is Used to Help a Firm

question 32

Multiple Choice

A product attribute map is used to help a firm determine if its:

• A) if it is emphasizing benefits rather than features
• B) branding strategy is appropriate
• C) market segmentation is correct
• D) positioning strategy is appropriate
• E) target market is appropriate

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Definitions:

Exports

Goods or services produced in one country and sold to buyers in other countries.

Bushel

A unit of volume that is used in the United States for measuring agricultural commodities, such as grains.

Bananas

A type of fruit that is elongated and curved, with soft flesh rich in starch and covered with a rind, which may be green, yellow, red, purple, or brown when ripe.

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors.