A Product Attribute Map Is Used to Help a Firm

question 32

Multiple Choice

A product attribute map is used to help a firm determine if its:

• A) if it is emphasizing benefits rather than features
• B) branding strategy is appropriate
• C) market segmentation is correct
• D) positioning strategy is appropriate
• E) target market is appropriate

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Definitions:

Product-Level Activity

Activities and costs associated with a specific product, rather than with a business operation as a whole.

Testing Prototypes

The process of evaluating the design, functionality, and performance of pre-production models or samples of a new product.

Personnel Administration

Management and administrative processes involved in hiring, training, and managing employees.

Direct Labor Hours

These are the total hours worked by employees directly involved in the manufacturing process or production of goods.