Pure Fix Cycles, the Company Profiled in the Opening Feature

question 38

Multiple Choice

Pure Fix Cycles, the company profiled in the opening feature of Chapter 1, was launched by four co-founders and sells ________.

• A) fixed gear, single speed bikes
• B) entry level bikes that sell in the $100 price range
• C) bikes the are durable enough that they almost never need to be fixed
• D) high quality bikes that sell in the $1,000+ price range
• E) multiple gear, multiple speed bikes

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Definitions:

Daily Consumption

The amount of food, drink, or other products used by an individual on a daily basis.

Taste Bud Pore

An opening on the surface of the tongue through which taste stimuli enter and interact with taste receptor cells located in taste buds, allowing for the sensation of taste.

Receptor Cells

Specialized cells that respond to specific chemical or physical stimuli in the body and transmit signals to nerves.

Umami

One of the five basic tastes, described as savory or meaty, and associated with foods containing glutamate.