To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

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Definitions:

Mother's Death

The passing away of a female parent, an event that can have profound psychological and emotional effects on her offspring.

Adult Children

Individuals who are legally considered adults but are referred to in context as children due to their relationship to their parents or guardians.

Spouse's Partner

Typically refers to an individual who is in a committed relationship or marriage with another person; it can also imply situations of polyamory or non-monogamous relationships.

Adult Children

Individuals who are legally adults, typically over the age of 18, considered in relation to their parents or parental figures.