Big Fish Presentations, the Company Profiled in the Opening Feature

question 15

Multiple Choice

Big Fish Presentations, the company profiled in the opening feature of Chapter 13, prepares presentations that help clients present themselves in new and innovative ways. In regard to growth, Big Fish Presentations has opted to ________.

• A) pursue a conservative and patient approach to growth based primarily on international expansion
• B) pursue a liberal and aggressive approach to growth based primarily on mergers and acquisitions
• C) pursue a conservative and patient approach to growth based primarily on strategic alliances and joint ventures
• D) pursue a liberal and aggressive approach to growth based primarily on expanding their product lines
• E) pursue a conservative and patient approach to growth based primarily on expanding their product lines

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Definitions:

Job Skills Test

An examination designed to measure a person's abilities and competencies in a specific role or profession.

Polygraph Testing

A lie detector test that measures physiological responses to questions to determine the truthfulness of answers.

Job Sample Simulation

A testing method used in employee selection that involves giving the candidate a task or set of tasks to perform that are representative of the actual job.

Structured Interview

An interviewing technique where all participants are asked the same set of predetermined questions for consistency and comparability of responses.