Companies Have Three Choices-Make, Buy, or Ally-When It Comes to Conducting

question 11

Essay

Companies have three choices-make, buy, or ally-when it comes to conducting any particular activity that needs to be done to offer a product or service to a customer. Explain the three choices and the process involved in each.

---

Definitions:

Feature-Advantage-Benefit Approach

A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.

SPIN Acronym

Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.

Being Rejected

The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.

Customer Relationship Management

A system for managing a company's interactions with current and potential customers, often using data analysis to study large amounts of information.