A Major Advantage of Referrals and Customer Advocacy Is the Prospects

question 42

Multiple Choice

A major advantage of referrals and customer advocacy is the prospects are likely to:

• A)Automatically buy from you.
• B)Spend more than the referring customers.
• C)Already be in your data warehouse.
• D)Meet your qualification criteria.

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Definitions:

Vicariously

Experiencing something through the actions or experiences of another person, rather than firsthand.

Reinforcing Outcomes

Consequences that increase the probability of a behavior being repeated by providing a reward or removing a negative stimulus.

Admirable

Deserving respect or approval for qualities such as integrity, bravery, or skill.

Observational Learning

A process of learning that occurs through observing the behavior of others, modeling that behavior, and then imitating it.