Many Books on Personal Selling View Customer Objections as __________,But

question 47

Multiple Choice

Many books on personal selling view customer objections as __________,but your authors view customer objections as _________________.

• A)Foolish; Sincere.
• B)Close-outs; problems.
• C)Problems; opportunities.
• D)Creative concerns; interference with the sales presentation.

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Definitions:

Self-Actualization Motives

The drive to realize one's fullest potential and personal growth.

Purchase Decisions

The process by which consumers decide whether and what to buy, influenced by factors such as need, desire, price, and brand reputation.

Postpurchase Behavior

Postpurchase behavior refers to the activities and reactions of consumers after buying and using a product, including satisfaction, dissatisfaction, and actions such as reviews or returns which can impact future purchases.

Buying Decision Process

A series of steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.