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Your sales manager hands you a list of names of potential companies to call upon.There are way too many names to call on all of them.You go into the company data warehouse to see if there is any information regarding whether the potential prospect:
Property Rights
Legal parameters that define the ownership and use of property, including land, buildings, and intellectual property.
Allocate Resources
The process of distributing available resources, whether material, financial, or human, among competing demands and uses in an efficient manner.
Willingness to Pay
The maximum amount a consumer is ready to spend for a good or service.
Surplus
The situation where the quantity supplied of a product exceeds the quantity demanded at a given price.
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