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If you are engaged in B2B selling,you must pay attention to both professional and personal aspects of the potential customer.Create two lists below of some of the information you would research regarding (1)the person on whom you will be calling, (2)the company for which the person works.
Contribution Margin
The amount remaining from sales revenue after variable expenses are subtracted, contributing towards covering fixed costs and profit.
Variable Selling Expenses
Costs that fluctuate with the level of sales, such as commissions or shipping fees.
Variable Administrative Expenses
Expenses that vary with the level of business activity, such as sales commissions or supply costs.
Fixed Selling Expenses
Costs associated with selling that do not change with sales volume, including salaries of sales staff and advertising expenses.
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