Examlex
Kathy is a great active listener.She focuses on:
Benefit Segmentation
A marketing strategy that groups consumers based on the specific benefits they seek from products, allowing for more targeted and effective marketing efforts.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Q7: When hiring a salesperson from a competitor,there
Q18: Gracie,a sales manager,wants to assess sales performance.She
Q21: What factors does a sales manager use
Q25: Pratna is the sales manager for a
Q29: How are services different from products and
Q31: To determine the total effort required to
Q38: "How soon can we get this?" is
Q48: What dimensions and requirements are typically included
Q56: Another name for problem-solving selling is solution
Q63: Ideally,sales managers like to form sales territories