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Bob is assessing account priorities.He will ask himself:
Characteristics
Distinctive features or qualities that define a person, object, or phenomenon.
Object Symbolized
An item that represents or stands for another idea, concept, or situation through symbolism.
Euphemism
A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.
Contempt
A feeling that someone or something is beneath consideration, worthless, or deserving scorn.
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