Examlex
How can sales managers reduce role conflict and ambiguity?
Product Extension
A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.
Brand Recognition
The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.
Taco Bell
An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.
Brand Messaging
Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.
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