Using Tests to Measure What Salespeople Learn from Training Is

question 54

Multiple Choice

Using tests to measure what salespeople learn from training is not difficult,but measuring:

• A)How they feel about the program is difficult.
• B)How well they apply the training in the field is difficult.
• C)When they learned is difficult.
• D)The resulting sales change is difficult.

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Definitions:

Interactive Marketing

A marketing approach that involves a two-way interaction between a brand and its customers, often facilitated by digital tools.

Choiceboards

Online systems that allow individuals to customize the features of a product or service they wish to purchase.

Niche Marketspaces

Specialized market segments with specific needs and preferences that are distinctly different from the broader market, allowing businesses to target more focused audiences.

Digital Technology

The electronic tools, systems, devices, and resources that generate, store or process data, characterized by high speed and innovation.