The New-Account Conversion Ratio Measures the Salesperson's Ability To

question 35

Multiple Choice

The new-account conversion ratio measures the salesperson's ability to:

• A)Service established accounts in the territory.
• B)Convert prospects into customers.
• C)Minimize the cost per call ratio.
• D)Capture business from large accounts.

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Definitions:

Fixed Cost

Expenditures that do not change with the level of production or sales, such as rent, salaries, and insurance.

Total Cost

the complete cost of production including both fixed and variable costs.

Maximize Profit

A strategy or goal where a firm seeks to achieve the highest possible profit through its operations and decision-making.

Monopolistically Competitive

Refers to a market structure where many firms sell products that are similar but not identical, allowing for some degree of market power.