Environmental Scanning Is the Process of Segmenting the Market into Individual

question 39

True/False

Environmental scanning is the process of segmenting the market into individual responses to various products. This includes the benefits consumers seek from products and how consumers use products.

---

Definitions:

Internal Controls

Procedures and policies implemented within an organization to safeguard its assets, enhance the reliability of accounting records, and increase efficiency.

Effectiveness

A measure of the degree to which objectives are achieved and the extent to which targeted problems are solved, without necessarily considering the resources used.

Accounting Records

Documents and books that keep track of all financial transactions of a business or individual.

Internal Control

Procedures and processes implemented by a company to safeguard its assets, ensure financial reporting accuracy, and promote operational efficiency.