Many Companies Want to Collect Data Internationally

question 175

Multiple Choice

Many companies want to collect data internationally. What are they most likely to find?

• A) Doing so is more expensive than it is worth.
• B) Telephone interviews are almost always the best (and least expensive) way to obtain the desired data.
• C) They get better results by hiring research firms with a strong local presence in the areas where the data will be collected.
• D) It yields little additional insight, because American cultural influences on consumption are so dominant.

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