What Is the Goal of Promotion

question 246

Multiple Choice

What is the goal of promotion?

• A) to reach the largest number of people
• B) to inform, persuade, and remind consumers to purchase a good or service
• C) to establish the best distribution strategy for the organization's products
• D) to develop the best marketing mix

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Definitions:

Machine-Hours

A measure of the amount of time a machine is operated in the production process, often used in costing and budgeting.

Predetermined Overhead Rate

A rate calculated before an accounting period begins, used to allocate manufacturing overhead to individual jobs or units based on a consistent measure, such as direct labor hours.

Direct Labor-Hours

The total hours worked by employees directly involved in the production process, often used as a basis for allocating costs to products.

Machine-Hours

A measure of production time, reflecting the total hours that machinery is operational during a specific period.