What Should Marketers Avoid Doing

question 27

Multiple Choice

What should marketers avoid doing?

• A) using any information that flows from the bottom up to design their messages
• B) placing their focus on a few key points of contact with customers
• C) using more than two channels to promote their products
• D) using confusing and inconsistent messages across multiple channels

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Definitions:

Chromosomes

Long strands of DNA wrapped around proteins, located in the cell nucleus, which carry genetic information.

Pluripotent

The ability of a stem cell to differentiate into any type of cell in the body but not capable of forming an entire organism.

Totipotent

Cells that have the potential to differentiate into any type of cell in an organism, including the placental cells.

Differentiated

A state in which cells have developed specialized functions and characteristics, differing from their originating stem cells.