Why Did the DeBeers Advertising Strategy That Was So Successful

question 75

Multiple Choice

Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?

• A) because advertising a luxury product in Japan would diminish its prestige
• B) because they priced the product incorrectly
• C) because they didn't do enough research
• D) because the product was available in too many outlets, which diminishes its prestige

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Definitions:

Dimethyl Sulfide

A volatile organic compound with the formula (CH3)2S, known for its distinctive odor and produced naturally in the marine environment.

Unsaturation

Refers to the presence of double or triple bonds in a chemical compound, which decreases hydrogen atom count.

Bromine

A halogen element with the symbol Br and atomic number 35, known for its reddish-brown color and use in various chemical compounds.

Carbon Tetrachloride

A compound featuring a carbon atom connected to four chlorine atoms, historically used as a dry cleaning solvent and fire extinguisher, now known for its toxicity.