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Explain Operational and Analytical Customer Relationship Management

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Explain operational and analytical customer relationship management.


Definitions:

Statistical Procedures

Statistical procedures are mathematical methods used to collect, analyze, interpret, and present data in a meaningful way for decision-making.

WEIRD Societies

An acronym for Western, Educated, Industrialized, Rich, and Democratic societies, used to critique the generalizability of psychological research.

Psychology Research

The scientific study of the mind and behavior, including understanding mental functions, brain functions, and behaviors through various research methodologies.

Overrepresented

Having a disproportionately large presence or quantity in a particular context or area.

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