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Ralph and Shane Have Been Best Friends for Over Twenty

question 24

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Ralph and Shane have been best friends for over twenty years and they influence each other's shopping choices.When they are shopping for perfumes, however, Ralph picks a perfume endorsed by his basketball idol and Shane opts for a perfume endorsed by his favorite pop singer.In this case, which of the following principles of influence has affected the purchases made by Ralph and Shane?


Definitions:

Demographic Data

Statistical data pertaining to the characteristics of a population, including age, race, gender, income, migration patterns, and population size.

Population Age Structure Diagrams

Illustrations that show the distribution of various age groups in a population which can reveal trends in birth rates, life expectancy, and potential growth.

World Population

Refers to the total number of humans currently living on Earth.

Adult Illiteracy

The condition of being unable to read and write in adults.

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