Which of the Three Criteria for Measuring Effective Sales Objectives

question 82

Multiple Choice

Which of the three criteria for measuring effective sales objectives does the following objective NOT meet: "My goal is to improve customer service by 50 percent during the next 12 months."

• A)It puts too much emphasis on service.
• B)It says nothing about the product being sold.
• C)It is not measurable.
• D)It is too personal.
• E)It is unrelated to company goals.

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