Peter Harrison Raises and Sells Zebra Finches, a Kind of Bird

question 85

Short Answer

Peter Harrison raises and sells zebra finches, a kind of bird that is described as an ideal "first bird." One way Harrison finds retail outlets for his birds is to use the Internet to locate retail pet stores that carry birds and bird supplies. What tool is Harrison most likely using in this type of prospecting?

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Definitions:

Market Price

The market price currently for acquiring or selling a service or asset.

Dividend Income

Income received from owning shares of a company that pays dividends.

Dividend Per Share

The total dividends declared by a corporation divided by the number of outstanding shares, indicating how much each share receives in dividends.

Stock Split

A corporation's decision to divide its existing shares into multiple shares to boost the liquidity of the shares, though the market capitalization remains the same.