The Most Important Knowledge Any Professional Salesperson Has Is Macro

question 30

True/False

The most important knowledge any professional salesperson has is macro environment knowledge.

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Definitions:

Burrhus F. Skinner

A prominent American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment, a key concept in behavioral psychology.

Classical Conditioning

A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus to elicit a response that was originally elicited only by the potent stimulus.

Defence Mechanisms

Unconscious psychological strategies brought into play by various entities to cope with reality and maintain self-image.