Customer Relationship Management Systems

question 40

Multiple Choice

Customer relationship management systems:

• A)alter the sales/customer relationship to give salespeople an advantage over the customer
• B)provide information and suggestions that are specific to a particular customer
• C)relate the customer data to the management strategy of the firm
• D)allow manipulation of customers through relationship building
• E)create automated relationship correspondence systems

Recognize the role of motivation and implicit motives in personality assessment through projective tests.

Understand the unique packaging features of Paradise Kitchens' products and their significance.

Describe the key components of a marketing plan and their roles in achieving business success.

Identify the elements of a product strategy and their impact on product appeal.

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Definitions:

Strategic Planning

The process of defining a direction for an organization by setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.

Day-To-Day Operations

Activities and tasks that a business or organization performs regularly to ensure its continued functioning and success.

SWOT Exercise

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project, organization, or business.

Strengths

The natural talents and abilities that individuals possess which empower them to perform effectively in certain areas.