According to the Communication Process, When a Salesperson Develops a Sales

question 57

Multiple Choice

According to the communication process, when a salesperson develops a sales presentation, he or she is actively involved in:

• A)encoding.
• B)affective stimulation.
• C)perceptualizing.
• D)decoding.
• E)selling.

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Definitions:

Low-Context Culture

A culture that relies heavily on explicit and direct communication, valuing clear messages.

Canadian

Pertaining to Canada, its people, culture, or the characteristics of this North American country.

High-Context Culture

A cultural orientation where communication is largely implicit, meaning is derived from context, gestures, and expressions rather than explicit words.

Explicit Statements

Information expressed in a clear and detailed manner, leaving no room for confusion or interpretation.